The PrintReleaf Exchange [PRX] is the first known technology platform that measures a customer’s paper consumption and connects them to reforestation projects around the world. Within the platform, customers ‘releaf’ (or offset) their consumption by planting new trees.
PRX measures paper consumption through technology integrations with popular MPS print monitoring software applications and OEM databases which capture the required paper consumption data (meter data) to drive the PrintReleaf service.
PRX guarantees every sheet of paper a customer consumes will be reforested at a rate of 8,333 sheets of standard letter (8.5 x 11” x 20lb paper) per tree (40 ft height x 7 in width). Through PRX, paper is automatically measured and trees are automatically releafed across PrintReleaf Certified Global Reforestation Projects on a monthly basis to continually offset a customer’s environmental impact.
Since the launch of PrintReleaf, the company has measured 32 million-plus pages and releafed more than 3,800 trees.
With PrintReleaf, customers “releaf,” or reforest, their paper consumption by planting new trees – equivalent to their paper use – at global reforestation project sites of their choice. Through PrintReleaf’s integration with Global Forest Watch, a platform hosted by the World Resources Institute, customers interface with heat map technology that represents forest loss and gain across the globe, showing them which areas the planet needs trees most. PrintReleaf reforests at a generally accepted rate of 8,333 sheets of paper per tree (this equation is detailed in PrintReleaf’s global standard for sustainability). After selecting where they want their paper releafed, customers can use their online portal to track the evolution, growth, and survival of their trees over an approximate eight-year time frame for each tree.